Every aspect of life has a strategy attached to it. Regardless of the task, when deciding to accomplish something, we come up with a plan. Sales calls are broken down in the car on the way to the meeting, videos are story-boarded, websites are mapped, movie scripts have a treatment, novels an outline. Most people practice pickup lines in the mirror before trying to get a date. Knowing this, why do so many companies operate digital marketing campaigns without a strategy? What is a Digital Strategy? A digital strategy is a blueprint for an organization’s digital real estate. Anywhere
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